Macaulay Campbell, 20, was involved in a two-car crash in Southampton and pronounced dead at the scene; the man and the woman in the other car were taken to hospital after they received non-fatal injuries.
Those close to Macaulay, who is known as “Mac” amongst his friends, are now planning a festival (#MacFest) in memory of him.
They have tried to get his favourite artist, Craig David perform at the festival and are hoping he will take the time to do so, after his girlfriend reached out to him and said “it would mean the world to him, even if you performed one song.”
The star responded:
Other music stars have also tweeted their support for MacFest with English rapper Stormzy also tweeting: “And last but not least… #MacFest2016 CAN COUNT ME IN!! Long Live Mac Campbell, seemed like a real legend.”
The story has gained a lot of public attention, especially on Twitter where the account set up by his loved ones has gained almost 10,000 followers.
His friends and family have also raised more than £18,000 on a just giving page set up in memory of the young rugby player.
The festival will take place on April 2 in switch nightclub in Southampton. Tickets are expected to go on sale soon after the line up is announced, with famous faces attending and performing.
Not only has the campaign been backed by international singing superstars, sports clubs in Hampshire and local sports stars have also voiced their support.
Premier league side Southampton paid tribute to the young man by reading out a message at half time in their game against Chelsea.
Former and current players have also rallied around the idea, with Arsenal and England stars Alex Oxlade-Chamberlain and Calum Chambers both tweeting about #MacFest:
His girlfriend, Fleur Gollogly has been at the forefront of the event.
Her personal appeal to Craig David, also from Southampton, received the response she wanted as they were originally meant to see him together in May, after his chat success over the past year.
In an interview with the BBC, she said: “We were really looking forward to seeing Craig David in May.
“We thought we would tweet him and we never thought we would get the response we have had. It’s unbelievable. To see the support makes it that little bit easier.”
Once artists are confirmed, the tickets will go on sale and are expected to sell out, after the campaign has gained a lot of attention throughout twitter, with plenty of famous faces backing the campaign to remember the life of Macaulay Campbell.
Feature image by Bigotes de Gato | Fotografía via Flickr CC